There is a general misconception that SEO is a difficult process when in truth it is very easy. It is, however, a constant process which should be as thoroughly implemented as possible and the fact that you need to always bear it in mind tricks those new to SEO into thinking that it must necessarily be arduous. Instead of keeping up with the new intricacies of Search Optimization you could have a company like WebGator manage your SEO for you.
What does SEO mean?
SEO, search engine optimization, simply refers to how well or how “high up” your site ranks in search engine listings such as Google when certain keywords or phrases are entered by an individual.
If you had a site selling fish tanks, for example, you would want to rank as high up as possible every time a user searched for “fish,” “tanks,” or “fish tanks.” You wouldn’t be concerned about ranking high for words such as “pizza” or “games.”
Ideally you want your web-site to be on the first page of Google and as many other prominent search engines as possible for your relevant keywords. This way the potential customers using Google to search for information will be presented with your site right away.
Laying the SEO Groundwork
Once armed with an understanding of what SEO is and how it works it remains for you to apply SEO to your own situation. There is no point devoting time and potentially even money into SEO if your site isn’t optimized in itself to receive traffic and generate interest, customers, sales or whatever it is your site wishes to achieve.
Before SEO happens you need to carefully consider the efficiency of your site in terms of how well it achieves its aims. The best way to analyze a site in this way, presuming that you have done the best you can with it, is to branch out and ask others. Start with friends and then work through on line forums and groups. Find the groups by Googling some keywords for your site and the word “forum” or the phrase “on line forum.”
This thoroughness will not only give you helpful pointers for how to make your site more useful to the potential customer base you are aiming it at but you can also use this research to decide upon the keywords you wish to optimize your site for. Tens of keywords and phrases may be connected to your site but if the words you optimize for are not the same keywords that the potential customer base will in the main be using to search then an SEO Brisbane campaign based upon these terms would be inefficient at best and useless at worst.